It's all based on the changing motivations of the workforce over the past 150 years. We believe the next 50+ years will emphasize Culture, the new discipline of aligning and nuancing the corporate personality of an organization for incremental performance, engagement, and competitive advantage.
The Astounding 150-Year Story Of Workplace Culture
The Essential Tool For An Effective Talent Strategy
Research shows that most employees are disengaged. There are many engagement surveys, but none of them show you how to address your unique challenges. Our consultants specialize in the psychology of employee performance, and have helped some of the most respected brands build and sustain engagement and culture.
The Breakthrough Tool That Measures The Vital Signs of The Modern Workplace
In all, there are 15 needs that determine if you’ll like your job (and how much)
Psychology shows we respond to things that satisfy our needs. They motivate us! In every job you’ll ever have, there are 15 needs at play. Some jobs meet them. Others don’t. When you add them all up, you get an index for a job’s ability to satisfy and motivate you!
The Motivational Response Index™
In his writing career, Ben Ortlip worked with some of the world's top brands, including Coca-Cola, Ritz-Carlton, Mercedes-Benz, AT&T, UPS, and Chick-fil-A. In 1990 he started an advertising and culture agency, Kaleo Ranch, that recently celebrated 30 years in business. His work has been recognized by the NY Art Director’s Club, the Clio Awards, the ADDYs, and others. As a ghost-writer, Ben has worked on more than a dozen books and workbooks with well-known thought leaders like Tony Robbins, John Maxwell, Andy Stanley, Ken Blanchard, Henry Cloud, and the Drucker Institute. In 2012, Ben’s passion for organizational strategy and leadership development led him to create the Motivational Response Index™ and an integrated methodology for designing and curating a culture that reinforces a company's unique business strategy. The Motivational Response Index™ has been utilized in healthcare, foodservice, manufacturing, technology, and global retail companies. Ben and his wife, Lisa, have been married 30-plus years and have eight children.
